Mad Hatters Haberdashery / Micro Engineering
I was contacted by Tommy, ex-forces, who was disabled in service so is looking at setting himself up in business to aid him by creating these logos.
Tommy had an idea of where he wanted the look and feel of the logo / branding to go, which helped speed up the overall task and made it a very enjoyable process. The brief was to create a Logo for both the Haberdashery side and Micro Engineering side of Mad Hatters.
I used and adapted an 'Alice in wonderland' Style font face to create the visual standpoint. The two different logos had to relate to each other while using subtle illustrative differences to separate each other, such as the needle for Haberdashery, and to the circuit style for MicroEngineering.
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